On August 18th, I had the pleasure of attending a book-signing in Menlo Park with Curtis Carlson, CEO for SRI International, who co-author a new book: “Innovation - The 5 Disciplines to give your customers what they want”, with William Wilmot. I bought the book right away, and I read it within the week, and can only encourage you to do the same!
Many of you are probably already familiar with the incredible track record of Stanford Research International when it comes to innovation. And with this new book we get a peak inside SRI International, to see how they go about innovation, and the 5 disciplines they have identified as necessary if wanting to give customers what they want.
I am of course especially pleased by the fact that they have dedicated nothing less than four, actually five, chapters to the importance of putting together the right innovation (management) team.
This book is simply a must read for any innovation affacinado! Enjoy!
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